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Book Summary


Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life

by Richard Florida

Paperback: 384 pages
Publisher: Basic Books; Reprint edition (June 29, 2009)
Language: English
ISBN-10: 0465018092

Abstract: This book is a concise explanation of why people live and work where they do. Richard Florida outlines that the world (and in the US in particular) follows "clumped and clustered" patterns where specific industries will always gather in specific areas. This clustering of people and industry continues to happen even though the Internet and Web 2.0 technology have made the world a much smaller place. As Florida points out, this certainly holds true for the Silicon Valley in California, where the vast majority of IT start ups still occur.
Key Takeaways:

  • If you are searching for a position or are looking for a career change, it may be wise to check this book to see if you are living in or are willing to move to the best part of the US for your field.

  • Florida sees this clustering corresponding with a large growing "creative class" in the US. This "creative class" is highly educated and highly mobile.

  • Florida identifies "Superstar Cities" that continually outpace national real estate prices and literally "suck" in creative talent from around the globe. A few of the cities he lists in this category are: San Francisco, New York and Seattle.

  • Florida asserts that cities have "personalities" also. For example, extroverted people will often cluster in certain locations of the US, while introverts will also have their preferred living areas.

  • Key questions answered in this book:
  • Why do people live and work where they do?
  • Why are some areas of the US (and the world) more innovative in certain industries than others?
  • Where are the best places for a single, married or gay person to live in the US?
  • How can I tell if my city is the right place for me to live and work?

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    Last Update August, 2010